BRAND MANAGEMENT ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 BRAND MANAGEMENT CASE - 1 OLD SPICE COSMETICS FOR MEN Old Spice has been a global brand of cosmetics for men. Their range includes, after-shave lotion, lather shaving cream, talcum powder, shampoos and hair cream. In India the first and most successful product launched was after-shave lotion. a) Make an alternative advertising plans for Old Spice. Has the advertising helped the brand to gain grounds in India? Please give your comments. CASE 2 KINETIC HONDA a) Please attempt restructure the firm’s brand objective and then build their marketing strategy with focus on their brand. CASE 3 LA BELLE COSMETICS Looking at the case, what advise would you offer to the Sarins on the following points...